Targeting and triggers

Each campaign decides for itself when it opens (the trigger), how often it comes back (frequency), and where it’s allowed to appear (pages and devices).

Popup triggers

In the editor, open Media, style & trigger → Trigger & Frequency and choose one:

Trigger	Options	When the popup opens
Time	When to show: Immediately, After 1.5 seconds, After 3 seconds, After 5 seconds, After 10 seconds	After the delay, counted from page load.
Scroll	Scroll threshold: 25%, 50% or 75%	When the customer has scrolled that far down the page. On a page too short to scroll, it opens right away.
Leaving the page	Mobile fallback (idle): 10, 15 or 30 seconds	On desktop, when the mouse moves out through the top of the window, toward the tabs or address bar. On phones, after the fallback time instead.

Bar triggers

In a bar campaign, open Behavior and choose Immediately or Scroll (25%, 50% or 75%).

Frequency

Display frequency applies to popups:

Option	Result
Once per session	After the popup has shown once, it doesn’t show again in the same browser tab, whether or not the customer closed it.
On every page load	The popup opens again on every page the customer visits.

Once a Once per session popup has shown, the next matching popup can take its place on the following page.

Bars don’t use this setting. They show on every page until the customer closes them, and On dismiss decides how long they stay hidden. See Announcement bars.

Pages

Open Targeting & Frequency and choose a Page targeting mode:

Mode	Where the campaign shows
All pages	Everywhere in your Online Store.
Selected only	Only on the page types and paths you pick.
Exclude selected	Everywhere except the page types and paths you pick.

With Selected only or Exclude selected, pick any of these Page types: Home, Product, Collection, Cart, Search, Blog, Article, Page and 404.

To target specific pages, add Paths (one per line):

• /pages/contact matches that page only.
• Add * at the end to match everything that starts with the path. /collections/sale* matches /collections/sale and /collections/sale-shoes.

A page counts as selected when it matches a page type or a path. If you choose Selected only or Exclude selected but pick nothing, the campaign shows on all pages.

Devices

Devices has three options: All devices, Mobile only and Desktop only. Popwell treats screens narrower than 750px as mobile, so a narrow desktop window counts as mobile too.

Schedule

The Publish window in the same group sets dates for when the campaign may appear. See Scheduling and priority.

Check a campaign’s settings at a glance

The Campaigns page shows each campaign’s trigger and pages under its name, for example “Scroll %50 · Only: Product, Collection”. The same line appears at the top of the editor, with an Edit link to the trigger settings.